Develop branding strategies through public relations and marketing efforts that will not only increase growth, but will keep a company focused in a world that is constantly changing through social media and consumer consumption.
Innovative Public Relations and Marketing Strategies
Social Media and Influencer Relations
Photoshop, InDesign and Premiere Pro
JOVANI FASHION LTD., New York, NY
Public Relations & Marketing Manager, September 2012 - present
Coordinate all marketing, social media and public relation programs for JOVANI and their sub-brands, JVN and MASLAVI.
Develop branding strategies for Jovani and sub-brands; Created a more cohesive image of the JOVANI brand and company growth which helped in establishing accounts with major department stores like Neiman Marcus and Saks Fifth Avenue.
Developed new social media and direct marketing efforts for the brand by emphasizing increased interaction and engagement with JOVANI fans. With this, JOVANI’s facebook has increased to more than 1 million followers and instagram to 597k followers since its creation in March 2013.
Partnered with over 40 influencers to increase the brand’s visibility through different markets. Held influencer events in both New York and Los Angeles and assisted in creating over $250,000 worth of content that increased sales for stores. Influencers worked with on both paid and non-sponsored content include: Chriselle Lim, Michelle Phan, Olivia Culpo, and Mary Orton.
Coordinate all advertising placements and designed all creative content used for both print and digital advertising. Publications included, Teen Vogue, Seventeen, New York Magazine, Brides, and Modern Luxury.
Partner with editorial fashion teams and stylists for celebrity and editorial placements by coordinating dress pulls for photo/video shoots, movie and television productions, and red carpet appearances; placements include V Magazine (Sep 2013), The Cover of GQ Magazine (June 2018), Vanity Fair, Ciara, Tracee Ellis Ross, Demi Lovato and Miranda Lambert, and Ocean’s 8.
Coordinate and direct all photo and video shoots, both for online stock photos and campaign imagery. Handle all post-production of photos and videos; including editing for advertising, catalogues and look books used by the sales team, authorized retailers, media kits, and celebrity outreach.
Created the JOVANI It Girl Instagram based initiative, to increase engagement and find ambassadors for the JOVANI brand. Since 2015 and received over 10,000 total entries.
Coordinated the JOVANI LA Flagship opening for 300 guests. As the first retail location for the company, established connections with both local and national media as well as celebrity clientele to increase visibility of the brand.
Coordinate and organize all market week events.
Host private shopping events for high-level corporate executives and personal clients in both the New York and LA.
ALLOY MEDIA+MARKETING, New York, NY
Digital Marketing Intern, May 2011 – September 2011
Developed digital media plans ranging from $5,000 to $7 million surrounding high-end editorial branded and unbranded rich media and social media, using software such as Dart Sales Manager, Double Click, and Operative. -nalyzed and researched impressions for display units on sites used by over 60 million consumers between the ages of 12 and 34 targeted by Alloy.
Designed and organized a media manual for the ALLOY Digital Department.
University of Maryland, College Park, MD
Bachelor of Art in Journalism - Minor in U.S. Latino/a Studies, May 2012
Specialized in editorial and online journalism within the Philip Merrill College of Journalism
Undergraduate Chapter President & PR Chair for the Lambda Theta Alpha Latin Sorority, Fall 2010-Spring 2012
ADDITIONAL SKILLS & ACTIVITIES
Proficient in Microsoft Office, Final Cut Pro and Adobe Photoshop, InDesign, Premiere Pro, Illustrator CS5
Lifestyle Writing & Multimedia-video production