Felicia Garay-Stanton is a New York–based PR and Marketing expert known for her strategic mindset, creative vision, and bold storytelling. A graduate of the University of Maryland’s Philip Merrill College of Journalism, she fuses editorial sensibility with a love for fashion, media, and design.

As Public Relations & Marketing Director at JOVANI, Felicia has launched viral campaigns, scaled social media audiences into the millions, and introduced two successful womenswear brands to market. She is also the Founder & CEO of FGS Branding and Consulting Inc., a boutique agency delivering strategic brand development, influencer partnerships, and creative content for clients across fashion, beauty, and lifestyle.

Felicia is a master of narrative-driven marketing—whether she’s leading art direction for a photoshoot, overseeing digital campaigns, or crafting editorial placements. With deep experience in Adobe Creative Suite, Final Cut Pro, and HTML, her approach blends creativity with precision, always in service of a powerful, cohesive brand story.

She’s passionate about connecting people to brands through emotion, aesthetic, and innovation—and helping both legacy labels and emerging names stand out in a saturated world.