Felicia
Garay-Stanton
Global Public Relations & Marketing Professional. 14 years shaping fashion and lifestyle brands.
New YorkI shape how brands are seen, talked about and remembered — from the front row to the retail floor.
Integrated strategy across earned media, celebrity and influencer relations, experiential, social and creative — for a global fashion house and the founders I advise.
Brand builder, in-house and independent.
Over a decade building a global fashion house from the inside, and an agency of my own on the outside. Both are rooted in brand identity and brand building, with storytelling that speaks to retail partners and consumers alike, B2B and B2C.
JOVANI Fashion
Strategic brand and communications advisor to the Co-CEOs. I lead integrated campaigns across earned media, social, talent, experiential and content — directing a 3–4 person team, external agencies and a $250K–$350K annual budget.
- Produced the Spring 2024 NYFW show — 10M+ social impressions
- International visibility across the Middle East, Latin America and Korea
- 1M+ Facebook · 714K+ Instagram · 200K+ TikTok · ~1.2M monthly views
FGS Branding & Consulting
A boutique consultancy for fashion, bridal, lifestyle and emerging brands. Naming and identity through launch, press, social, content and retail experience — strategy to execution, with one senior lead on every engagement.
- Luxe & Lace Bridal — repositioning, store redesign, website and social; 200% business growth
- PR · Influencer · Events · Partnerships · Paid media · Go-to-market
Selected projects
JOVANI Spring 2024 NYFW Show
Concept to content capture — 10M+ social impressions.
The JOVANI It Girl Program
Built from scratch: 20 seasons, 10K+ entries, $50K+ in scholarships.
Talent & Earned Media
$1M+ in attributable sales; Vanity Fair, GQ, V Magazine.
Luxe & Lace Bridal
Repositioning, store, website and creative — 200% growth.
Curating experiences from start to finish.
Campaigns, bridal editorials, runway and talent — concepted, cast, styled and produced. Every shoot built around the brand's message and the client's needs.
JOVANI · Luxe & Lace · D&J · KG Beauty · Gabriel & Associates Inc. · JVN · Maslavi · Demetrios Bridal · Alina Voce Bridal
Paris Hilton · Serena Williams · Tracee Ellis Ross · Olivia Culpo · Ciara · Phaedra Parks · Drew Afualo · Mary Leest
Retail partners including Neiman Marcus, Harrods and Saks Bahrain
Capabilities
A journalist's instinct for story. A strategist's eye for growth.
Trained at the University of Maryland's Philip Merrill College of Journalism, Felicia joined JOVANI in 2012 and rose from coordinator to director — helping launch JVN by Jovani and Maslavi and taking the brand from Los Angeles to Kuwait. In 2020 she founded FGS Branding & Consulting to bring the same integrated approach to founders and growing labels.